We Are The Leaders In This Industry
Thought leaders are known in the digital industry for driving innovation and sharing new ideas. They are trailblazers, advocates and, most importantly, trusted sources of information for their audiences. Thought leaders or influencers are so persuasive, in fact, that “influencer marketing” is now a term with which most digital professionals are now au fait. Thought leaders have the power to convert a variety of customer segments across every industry – 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities, while 85% of women turn to social networks before making a purchase.